Fractional Chief SEO Officer - Consultant
What Is A Fractional SEO & SEO Consultant?
SEO is about optimizing your website for the search engines. A good SEO Leader and Consultant will help you assess your needs, troubleshoot problems, educate yourself and your team on SEO best practices and trends, coach you in optimizing your site for better search engine rankings, and guide you through scaling up your SEO efforts.
The Fractional Chief SEO Officer & Consultant is your Trusted Advisor to all things SEO.
As as SEO Trusted Advisor and SEO Leader, I have helped businesses like yours to:
✅ develop effective SEO strategies to increase rankings, leads and revenues
✅ identify SEO issues and how to fix them (website SEO Audits)
✅ SEO training of SEO best practices, tools, trends, and tactics
✅ identify competitor SEO tactics and how to beat them
✅ build business cases to obtain SEO buy-in and support
✅ create SEO processes and workflows to maximize resource efficiencies
✅ align internal and external resources to scale SEO results
✅ help hire and build out SEO marketing teams and departments
What Is An SEO Consultant? (overview video)
What Makes You an SEO Leader and Expert?
I have a proven track record of success in the SEO industry and I can help Indianapolis businesses improve their rankings on Google, boost organic traffic, and increase leads and sales.
As a trusted SEO Consultant and Advisor, clients leverage my deep SEO experience and expert advice to diagnose, fix, and scale their SEO efforts.
I have a sterling reputation with a 5-star Google Review rating. I always encourage prospective clients to speak to my happy customers to get an idea of what working with me is like and the results they can expect. I am confident that my SEO Consulting services will help your business grow in the right direction.
I am proud to be a certified SEMRush Agency Partner and Best SEO Agencies in Indianapolis 2022-2023 by Expertise.com.
✅ “Corey has impressive Technical SEO and broad digital marketing experience. This helped us to increase our SEO rankings across important product lines through our portfolio of eCommerce websites. This resulted in adding several millions of dollars to our eCommerce sales revenues.” – Robin.
✅ “In the 18 months that Corey Wenger has been our SEO Consultant, he has worked with us to increase our traffic and leads, provided ongoing SEO training for our staff on SEO tools, content optimizations, and technical SEO website enhancements, and improved our page load speeds. In addition, he helps us stay up-to-date with the latest SEO trends in the digital marketing industry and provides valuable SEO recommendations and insights that have helped us stay ahead of the curve and competition.” – Kyle.
✅ “Corey has helped us to reduce our PPC spending and increase qualified traffic to our site. He is my SEO Consultant and Expert, and I trust him for advice on any of our online marketing needs. Corey has set up our online campaign tracking tools and is considered one of my team. He is straight forward and great to work with.” – Karalee
How Can Fractional SEO and Consultant Services Help Your Business?
By hiring an Indianapolis-based Fractional SEO & Consultant, you can make your business more successful. How? Well, there are many ways that SEO Services could help:
✔️ Use proven and successful SEO tactics to grow your site traffic, leads, and revenues.
✔️ Increase your Google search rankings to drive consistent monthly leads and sales.
✔️ Utilize simple and proven SEO tactics to increase organic traffic.
✔️ Help upskill your marketing teams with SEO training in best practices and tools to scale your SEO efforts and remain competitive.
✔️ Find out how to beat your online competitors.
✔️ Avoid SEO ranking drops from new site launches.
✔️ Use comprehensive SEO audits to help diagnose what is preventing your site from ranking high in the search engines.
What Do Fractional SEO and Consulting Services Include?
Website SEO Audit
The audit is a complete site analysis that examines SEO factors such as site content (under optimized content, duplicate content), technical search engine optimization SEO items (architecture, web page speed, indexation), and off-site items (external links). The SEO audit provides you with a proven, actionable, detailed, and systematic framework you can immediately use in your business to help increase rankings, leads, and sales.
Chief SEO Officer Leadership and Management
As your part-time SEO Director, I help you develop a solid SEO strategy and train your marketing staff in all areas of SEO. This allows you to scale and grow successful, in-house SEO marketing departments, resulting in substantial organic traffic, leads, and sales growth.
A large part of being an excellent SEO Consultant and Advisor is your ability to train and upskill your clients in all areas of SEO, including SEO Audits, content optimization, SEO tools, keywords and topics research, SEO Copywriting, competitor analysis, backlink building, and other SEO items. I’ll help train any marketing manager, SEO specialist, SEO Manager, business owner, marketing agency or other team members to learn and master SEO.
Topics and Keyword Research
It is vital for search engine marketing success to target keywords and topics you want to rank for. Your important keywords could include brands, products, services, categories, solutions, locations, and related industry terms. SEO Consultants use various keyword research tools, from customer surveys and interviews to SEO Research tools like SEMRush, Google Search Console, Ahrefs, MarketMuse, Clearscope, Surfer SEO and other tools.
Competitor Analysis & Benchmarking
How do you stack up to your online competitors? What terms are they ranking for, and you are not? What types of content are missing from your website that would help drive SEO results? Through competitor analysis tools, you can uncover the strategies and tactics used by your competitors and, more importantly, leverage these to beat your online competition through increased SEO ranking performance and business growth.
Content Marketing Strategies
Content strategy is one of the key drivers to successful Search Engine Optimization programs and campaigns. A good SEO Consultant helps you develop your content strategy to drive the overall SEO strategy, revenues, and marketing goals, as well as products, services, and related terms and topics you want to rank well.
Content Gap Analysis and Optimization
Since helpful and great content plays such an essential role in SEO, it is critical to determine what content is missing to best support your ongoing SEO efforts. The Content Gap Analysis looks at your current website and identifies specific content and topic needs, including re-writing existing content, consolidating page content, and creating new content.
Technical SEO factors represent website design elements that impact indexability, security, architecture, speed, and mobile friendliness. SEO audits are a great way to quickly find and address technical issues that could harmfully affect your search engine rankings. Most SEO Consultants provide technical audits using a variety of tools including SEMRush, Ahrefs, Screaming Frog, Sitebulb, Google Search Console and other tools.
Link building is one of the most critical SEO activities to focus on to improve search engine rankings and drive sales lead growth. Backlink programs can include creating resource pages, infographics, case studies, white papers, updating and refreshing old blogs, and developing customer tools and buying guides.
Monthly SEO Optimization Services
Monthly SEO Consulting plans involve an ongoing process where you continue to fix website issues, conduct keyword research, identify topics, perform competitor research, optimize and write new site content, skillfully build the correct backlinks, conduct ongoing SEO coaching and analysis, reporting, and other SEO tasks. Organic SEO Consultant programs require a 6-12+ month commitment from customers to succeed. And timeframes can differ based on the level of SEO issues, competition, available resources, industry, overall revenue and marketing goals, and other factors.
eCommerce SEO Consultant
Online shopping has grown considerably since Covid, as more customers work from home and buying behaviors continue to shift online. eCommerce SEO optimization services include SEO audits, identifying technical SEO issues, creating unique and optimized product and category content, addressing faceted navigation issues or poor URL naming conventions.
Website and SEO Analytics
Digital marketing provides a vast amount of data to analyze and identify critical insights to improve customer experiences, conversion rates, SEO campaigns and paid search performance. Therefore, it is vital to ensure your Google Analytics and other reporting and attribution tools are set up and correctly measure search results performance. As your trusted SEO consultant and advisor, I’ll help you to validate your GA and SEO reporting.
How To Develop Successful SEO Strategies?
The best SEO strategy starts with a deep understanding of your business, industry, marketing and sales goals, available resources, pain points, SEO maturity, and level of online competition. As a professional SEO Consultant, I will help you develop a successful SEO plan to grow and scale your SEO leads and sales.
An Audit is conducted during the strategy development process to gather crucial information and insights into diagnosing technical, on-page, and off-page elements that can positively or negatively affect your search engine rankings.
Lastly, specific search marketing tactics from quick-wins to longer-term projects are identified and prioritized to fix or enhance your national or local SEO efforts.
When Will I See Results from The Fractional SEO & Consulting Services?
Any good SEO Leader and Consultant will tell you that optimizing your website for the search engines is not a one-time effort but rather an ongoing strategy. Therefore, it requires consistent planning and work to see positive search engine results.
In lower competition industries, you can see positive results around the three-month mark. In medium-competitive sectors, you can see results in 4-6+ months. Finally, in highly competitive industries, you can see results in 9-12+ months.
What Is A Website SEO Audit?
✅ An SEO Audit is the first step to improving your site’s ranking in search engines.
A good SEO Audit will identify issues and problems preventing your site from ranking well in the search engines. Common issues can range from poorly optimized content to design mistakes.
As an SEO Consultant, I make sure websites are running at peak performance by combing through over 150 crucial areas: from meta tags to broken links, HTTPS implementation and toxic link profiles. After analyzing the data my clients receive a detailed report outlining common issues and prioritized solutions for maximum growth potential!
The Website SEO Audit provides a simple, step-by-step prioritized list of recommendations on fixing search engine optimization issues.
How Much Does It Cost To Hire a Fractional SEO and Consultant?
Fractional SEO and Consulting hourly rates vary depending on the type of SEO services needed: 1) Project-based SEO, 2) Monthly Retainer SEO. Hourly SEO Rates range between $150 to $350 per hour.
Service prices vary by size of a consulting project, SEO maturity, level of training needed, industry competition, digital marketing goals, size of the website, and level of search engine optimization complexities, and issues.
Please see SEO Hourly Rates and Pricing for more information.
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