I work with Digital Marketing Departments, Directors and Managers to help drive leads and sales through search engine optimization (SEO) programs.
I work with Digital Marketing Departments in three ways:
1) fixed project, 2) hourly consulting, or 3) monthly SEO retainers.
I understand the marketing challenges you face.
Your Current Marketing Challenges
Digital Marketing Departments face a variety of marketing issues.
Here are common marketing challenges I hear from Digital Marketing Directors and Managers.
✔️ Limited SEO resources (people and knowledge)
✔️ Limited marketing budget for SEO initiatives
✔️ Too many other marketing projects take precedence over SEO
✔️ Department silos make SEO execution and management challenges
✔️ IT takes too long to make SEO website changes
✔️ Lack of executive management support and buy-in
✔️ Difficulty in producing enough quality content across multiple departments, products, and brands
I will work with you and your team to help build a solid business case for SEO initiatives, help leverage your internal resources to improve SEO performance through training, and provide ongoing consulting support needed to drive SEO projects forward.
Your Digital Marketing Goals
For most Digital Marketing Departments, marketing objectives will fall into one or more of these five categories.
✔️ Increase brand awareness
✔️ Increase leads
✔️ Increase sales
✔️ Improve the quality of leads
✔️ Improve lead to conversion rates
I help Digital Marketing Departments to increase leads and sales using SEO campaigns. When someone in your market searches online for your products, services, and solutions, it is my goal to make sure your locations are highly visible in Google so you can capture qualified leads.
Search Engine Optimization (SEO) Services
SEO is a long-term marketing tactic where you optimize your website’s content and site architecture to rank high in the search engines for specific keywords. It also includes building quality links to your website.
Typically, the SEO process begins with the Website SEO Audit.
The audit examines all the factors that could affect your ability to rank in the search engines and provides a prioritized list of items that need fixing to help elevate your SEO rankings.
The Corey Wenger SEO Audit is more than just a list of SEO items that need to be fixed.
The Website SEO Audit provides you with competitor research, trends, insights, and recommendations to develop and implement a successful SEO strategy. .
Why Hire An SEO Consultant?
Speed to Results.
Hiring an Indianapolis SEO consultant is the fastest path to increasing your Google SEO rankings, leads, and sales.
By leveraging experience, toolsets, and proven SEO tactics, you can consistently move toward improving your search engine rankings each month.
Hiring me saves you a massive amount of time and headaches because you leverage my 19 years of SEO experience, knowledge, and proven tactics.
SEO Do-It-Yourself typically is slow to show results. An SEO consultant will significantly increase your results and performance in less time and with a more significant impact.
Avoid Costly Mistakes.
The best time to hire an SEO Consultant is during a website redesign or launching a new website.
The SEO Audit can help reduce website costs, reduce re-work (from poor design or development ideas) that can impact search engine rankings.
It is strongly recommended you hire an SEO Consultant and get them involved from the very start of the project. The SEO Audit can save your company $1,000s to $10,000s in web design re-work costs.
Also, if you try SEO tactics considered not best practices, your website can be penalized, causing severe decreases in traffic and leads. If your website had been penalized by Google, it can take months to correct.
Latest SEO Tactics and Trends.
Staying on top of the latest Google algorithm changes can be a lot of work. Hiring an SEO Consultant is one of the best ways to stay abreast of the ever-changing search engine landscape.
Professional Second Opinion.
It never hurts to get a second opinion to provide you with an unbiased analysis of your website.
I have worked with companies to build business cases for SEO programs and have helped companies correctly diagnose website issues, causing traffic and lead losses.
How Do You Work With Digital Marketing Departments?
I work with Digital Marketing Departments in three ways.
1) Hire me for Turn-Key SEO Programs.
This is where I provide full-service SEO that includes SEO Audit, keyword research, competitor research, content analysis and creation, link building, website fixes and updates, conversion rate analysis, ongoing SEO Consulting, and other activities designed to help boost site traffic, leads, and sales.
2) Hire me for Project-Based SEO.
✔️ Perform a website SEO Audit to help build a business case for SEO programs, forecast SEO traffic and leads, pinpoint website issues negatively affecting rankings, and provide research and analysis on competitors and customer trends.
✔️ Help migrate your website to your new site without negatively affecting your SEO rankings, website traffic, and leads.
3) Hire me for Hourly-Based SEO Training.
✔️ This involves working with you to help educate and train you and your team on SEO best practices and tools to help improve SEO rankings.
✔️ Quarterly or annual marketing strategy planning sessions.
✔️ Help write SEO Specialist job descriptions.
✔️ Help interview SEO Specialist applicants to help qualify good candidates.
Measuring SEO Success and ROI
SEO is as measurable as any other digital marketing channel.
SEO tracking starts with making sure your Google Analytics and Google Search Console platforms are set up correctly. This includes setting up your KPIs, lead conversion goals, and site events you want to track.
It is always best to test SEO attribution every couple of weeks to make sure analytics are working correctly. And it generally best practice to examine weekly KPI reports determining web traffic and conversions are trending successfully.
SEO Risks and Concerns
A common concern is Google algorithm changes that cause rankings and website traffic to drop.
Google is consistently rolling out changes every week. Some changes are minor and not noticeable, while other changes can affect specific industries more than others.
This means using ethical and proven SEO tactics like high-quality content, good website design and user experience, fast page load times, quality backlinks, and other safe SEO tactics.
How Long Does It Take To See SEO Results?
SEO is a long-term marketing strategy. It takes patience, planning, and hard work.
In lower competition industries, you can see positive SEO results in 3-4 months.
In medium competition industries, you can see results starting in months 4-5.
In high competition industries, you can see results in 6-9+ months.
Note: If you talk to any SEO companies, and they say they can make measurable SEO impacts within 1-2 months, they just are not telling you the truth.
Realistic SEO Costs and Pricing
Successful SEO programs take time to mature, and monthly work and effort.
It is best practice to start your SEO program with the website SEO Audit.
The cost of the website SEO audit is usually $5,000-$10,000 one-time fee. (Pricing may vary based on the size of the website, company size, and level of online competition.)
SEO programs require ongoing, monthly work to succeed, and be profitable.
Common SEO monthly items include content generation, keyword and competitor research, fixing technical website issues, link building, and a variety of other SEO items.
Monthly SEO Retainers typically range from $2,500 to $5,500+ but may vary due to site complexities and issues, sales and marketing goals, company size, and level of competition.
How To Get Started?
The best way to get started is to discuss what you want to accomplish with an SEO program.
Fill out the web form below or call me to set up a time for a Free SEO Consultation.
I am here to help!