SEO Training for Marketing Departments
✅ Do you have some in-house marketing resources for SEO programs but need help learning where to focus your SEO time and efforts to maximize SEO rankings and performance?
✅ Does your marketing team feel fragmented and confused about where and how to scale your SEO program?
✅ Within the next 12 months, do you plan on hiring marketing staff to help increase your SEO capabilities and results?
If you answered “Yes” to any of these questions, you are a great candidate for Corey Wenger’s Monthly SEO Training services.
Scale SEO Programs 2 to 3 Times Faster
On average, clients scale their SEO program 2 to 3 times faster than on their own.
Clients leverage my over two decades of hands-on, successful SEO experience in helping train and scale B2B SEO programs.
Through my Wenger SEO Accelerator Training, I help marketing departments master all areas of SEO.
10X ROI Guarantee
I am confident that my SEO Training and Consulting Retainer will yield a 10 Times ROI for you in the first year. If we do not reach this goal, I will continue to offer my services for free until we reach it. (*terms and conditions apply.)
What topics are included in your Monthly SEO Training services?
✅ Website SEO Audits – how to set up technical and content audits, what tools to use, what factors are the most important, how to fix identified website SEO issues, what resources are needed to implement SEO fixes and enhancements, etc.
✅ Keyword and Topics Research – identifying your high-value SEO pages and SEO terms, what tools to use, competitor research, using search intent, long-tail terms, etc.
✅ SEO Baseline – establish what terms you currently rank for, how much SEO traffic you are getting, organic (SEO) KPIs like website visits, engagement metrics (time on site or number of pages visited), and related metrics used to determine your SEO baseline.
✅ SEO Copywriting – identifying high-value SEO pages, determining best SEO terms and topics, leveraging SEO writing best practices, using SEO content briefs, using search intent and content optimization tools, prioritizing content updates, leveraging hub and spoke content, and establishing content workflows and processes.
✅ SEO Competitor Analysis – what tools to use, how to compare your SEO ranking and terms by a competitor, perform GAP analysis to see where you fall short and identify content and SEO strategies you may want to use as part of your SEO strategy.
✅ On-Page SEO Optimization – which on-page factors are the most important, SEO best practices for optimizing on-page items, using your SEO audit to quickly identify SEO items to correct, determining which SEO items to fix first (quick-wins to long-term projects).
✅ SEO Tools and Software – determine the right SEO tools for your business, align tools to your SEO processes and workflows, and deep dives into SEMRush, Google Search Console, and other technical and content SEO tools and software.
✅ Link Building – identify what backlinks you need to boost your SEO rankings, and determine what links your competitors have, top tactics to build high-quality backlinks and the best tools for backlink analysis and outreach.
✅ Social SEO – how to leverage your social media to influence SEO improvements, best practices by social media platforms, etc.
Who should be included in the SEO Training?
To get the most out of your SEO efforts, the following departments/staff are usually included in SEO training (Please note: attendance will vary based on weekly topics and needs.)
✔️Digital Marketing staff (Digital Marketing Director/Manager)
✔️SEO Manager/Specialist (in-house)
✔️Web Developers and Designers (in-house)
✔️Copywriters (in-house or freelancers)
✔️IT-technical team (in-house)
✔️External Digital or Website Agencies
What type of SEO Training services do you offer?
Most SEO training focuses on helping you optimize your website pages so that you can rank higher in search engines. We’ll work together to identify any issues, research keywords, and go through the content optimization process. In the end, we’ll use tools to help us monitor our progress and make adjustments as needed.
How often should SEO Training services be done?
SEO Training is typically done weekly.
✔️ It is common to hold 2-3 hours of SEO training each week for monthly SEO Retainer Clients.
✔️ SEO training hours usually range from 3-5 hours per week for companies new or building in-house SEO capabilities.