What Are The Benefits Of SEO Audit Services?
SEO Audit Benefits:
✔️ Understand which SEO priorities to focus on first to boost leads.
✔️ Discover if you are targeting the right keywords to drive leads.
✔️ Help define SEO and content marketing strategies.
✔️ Get clear, step by step suggestions to improve your SEO.
✔️ See how you compare to competitors and how to beat them.
✔️ Discover what competitors spend on Paid Search.
✔️ Avoid SEO ranking drops from new site launches.
✔️ Use SEO audits to help formulate a winning SEO strategy.
To help understand the full benefits of a SEO Site Audit, read this article: “What Are The Benefits Of SEO Services And A Website SEO Audit?”
How Long Does It Take To Complete A Website SEO Audit?
✅ It typically takes 3-5 weeks to perform a comprehensive website SEO Audit.
Most professional SEO Audit services are manual processes where you research, diagnose, and analyze your data and prioritize SEO fixes and enhancements.
Please note: The SEO Website Audit Report is NOT an automated software that dumps out a laundry list of technical website issues.
Why Do You Need To Do A Website SEO Audit?
There can be several reasons you would want to conduct an Website Audit. Some common scenarios include:
✔️ Dramatic decrease in search engine rankings/traffic.
✔️ Your digital marketing efforts need a boost from SEO.
✔️ Migrating your site to a newly redesigned website.
✔️ Someone may be attacking your website (ex. toxic backlinks).
✔️ Website lead volumes have been decreasing.
✔️ Conversion rates continue to drop.
✔️ Company domain change.
✔️ Search Engine Console warnings.
✔️ Expanding service and product lines into new customer markets.
How Are SEO Audit Items Prioritized?
All SEO factors are prioritized by level of effort and business impact.
Using the Priorities Matrix below, you focus on number one items that provide the most significant impact on your business and require relatively low efforts to implement.
Once number one items are exhausted, you move on to number two prioritized SEO items, followed by number three SEO factors.
What Do You Get For Your SEO Audit Investment?
Corey Wenger SEO Consultant Audits provide you with specific research, insights, and recommendations to develop and implement a successful search engine optimization strategy.
The Result – you improve traffic volumes, increase leads, and boost sales growth.
Here is what you get with the Corey Wenger SEO Audit Services.
1) Baseline of Organic (traffic, rankings, backlinks and leads/sales)
2) Competitor Analysis (keyword rankings, content, backlinks)
3) SEO Growth Forecasts (various forecasts with leads and sales impacts)
4) Prioritized Action Items (which SEO items to fix first to improve rankings)
5) Keyword Portfolio (specific SEO keywords that drive sales)
6) Identify Site Content Gaps (missing, outdated or weak content)
7) Technical SEO Audit (broken backlinks, 404 error pages, etc.)
8) Customer Trends (brands, products, and services by demand)
9) Website Analytics (verify analytics and attributions are correct)
10) Improve Lead Conversions (analysis and recommendations)
11) Avoid Traffic Losses (when launching new or redesigned website)
12) Resource Allocation (in-house vs external resources)
13) SEO Quick-Wins Report (simple SEO fixes sent at 3 weeks mark)
14) Final SEO Audit Report and Recommendations (Roll-up report)
15) Foundation for SEO Strategy (research and analysis)
What Information Do I Get From SEO Audits?
✅ The SEO Audit includes research, diagnosis, SEO fix or enhancement recommendations, best practices, and resources needed to fix SEO issues. This document serves as a baseline for SEO Strategy development and Agile Project Management / Sprint Planning.
SEO Audit findings include:
✔️ Why is the SEO factor important?
✔️ How it affects site rankings?
✔️ Where has it been found, and is it generated?
✔️ How can it be fixed?
✔️ What resources are needed to fix it?
✅ Here is an example of a Corey Wenger SEO Audit Analysis.
What SEO Audit Tools Do You Use for Site Audits?
If you’ve done your research, you probably discovered website SEO Auditing services range from fully software-automated to human-analysis website audits.
For an effective local or national SEO audit, you need a balanced approach to using automated SEO audit tools and careful SEO expert analysis of your website, content, backlink profiles, competitors, and technical infrastructure.
SEO Audits & Crawlers
- Moz Pro
- Netpeak Spider
- Screaming Frog
- SEO Tools for Excel
- Customer Surveys
- Google Ads Keyword Planner
- Google Search Console
- Google Analytics
- Google Mobile-Friendly Testing Tool
- Google Page Speed Test
UX & Usability
With these SEO auditing tools, I check over 150 on-page, off-site, and technical SEO potential issues like duplicate content, broken backlink profiles, HTTPS implementation, hreflang usage, toxic link profiles, meta tag titles and descriptions, and indexation. Once the data is collected, a comprehensive evaluation is conducted to determine common SEO Audit issues, fixes, growth projections and backlink building opportunities, and priorities.
Search Engine Optimization Audit Service Pricing is designed to fit your business goals, content strategy, industry and website complexity.
What Items Do You Check In Your Audits?
I check over 150+ SEO items that can affect SEO rankings and performance. Here are some of the most critical SEO items I check:
On-Page SEO Audit
- Meta Data Optimization
- Content Gap Analysis
- Content Optimization
- Broad vs. Long-Tail Keywords
- CTR Optimization
- URL Naming
- Image / Video Optimization
- Internal Cross-Linking
- Anchor Text Usage
- Heading Tags
- Text-HTML Ratios
- Duplicate Content
- Think Content
- LSI Keywords
Technical SEO Audit
- Indexation Issues
- URL Structure
- Page Speed
- SSL Certifications
- Website Load Time
- CMS Platform
- Broken Links
- Hreflang Usage
- Redirect Chains
- XML Sitemaps
- Orphaned Pages
- Robots.txt File
Off-Page SEO Audit
- Domain Age
- Domain Authority
- Backlink Profile Analysis
- Toxic Backlink Analysis
- Backlink Disavows
- Competitor Profile Analysis
- Structured Citations
- Link Acquisition Strategies
- Outreach Programs