I work with local business owners to help drive localized leads and sales through digital marketing programs, including Search Engine Optimization (SEO), Paid Search (Google Ads), and other marketing strategies and tactics.
I understand the marketing challenges you face, and I am here to help your business grow through proven and profitable SEO and digital marketing campaigns.
Your Current Marketing Challenges
For many local businesses, you face many challenges that impact your marketing efforts.
Here are common marketing challenges I hear from local business owners.
✔️ Limited marketing budget
✔️ Don’t have enough time to focus on marketing
✔️ Limited resources (people and knowledge) to devote to marketing
✔️ Not enough leads
✔️ Not enough sales
✔️ Converting leads to customers
✔️ Not sure where to start
As an SEO Consulting Expert, I will work with you to maximize the results of your marketing budgets and resources. In many instances, it is about reallocating budgets towards higher-performing marketing channels, rather than increasing marketing budgets.
Your Digital Marketing Goals
For most local businesses, digital marketing objectives will fall into one or more of these five categories.
✔️ Increase brand awareness
✔️ Increase leads (online, phone, foot traffic)
✔️ Increase sales
✔️ Improve the quality of leads
✔️ Improve sales lead to conversion rates
I help local businesses increase leads and sales through localized SEO and PPC campaigns. When someone in your market searches online for your types of products, services, and solutions, it is my goal to make sure your company is highly visible in Google so you can capture qualified leads.
Which Digital Marketing Tactics Should You Focus On?
Digital marketing covers a broad spectrum of marketing options. It can range from Paid Search to Influencer marketing.
To help simplify your digital marketing options, typically, Search Engine Optimization and Paid Search make up 60-75% of all website traffic and generate over 50% of sales revenues.
PPC and SEO offer you the best ROIs and complement one another as a short and long-term marketing strategy.
Also, it is important to utilize email marketing and marketing automation to nurture leads to drive leads and sales conversions.
Your best digital marketing investments would include:
a) Google Ads (Pay-Per-Click)
b) Search Engine Optimization (SEO)
c) Leverage email marketing/marketing automation platforms.
1) Paid Search (Google Ads)
Use this marketing tactic when you need to quickly drive leads and sales with control over what you spend each month. For example, it is common to implement a new PPC campaign in just two days.
You can target specific geographics, zip codes, address radiuses, and high buyer intent keywords and phrases.
Paid search complements SEO and can help you determine which specific SEO keywords and phrases to focus on for your SEO program.
2) Search Engine Optimization (SEO)
SEO is a long-term marketing tactic where you optimize your website’s content and site architecture to rank high in the search engines for specific keywords. It also includes building quality links to your website.
Typically, the SEO process starts with the Website SEO Audit.
The audit examines all the factors that could affect your ability to rank in the search engines and provides a prioritized list of items that need fixing to help elevate your SEO rankings.
The Corey Wenger SEO Audit is more than just a list of SEO items that need to be fixed.
The Website SEO Audit provides you with specific research, insights, and recommendations to develop and implement a successful SEO strategy.
Why Hire An Indianapolis SEO Consultant?
Speed to Results.
Hiring an Indianapolis SEO consultant is the fastest path to increasing your Google SEO rankings, leads, and sales.
By leveraging experience, toolsets, and proven SEO tactics, you can consistently move toward improving your search engine rankings each month.
Save Time.
Hiring me saves you a massive amount of time and headaches because you leverage my 20+ years of SEO experience, knowledge, and proven tactics.
SEO Do-It-Yourself has a small percentage of working but utilizing a consultant to help with your SEO efforts will significantly increase your results and performance.
Avoid Costly Mistakes.
The best time to hire a local SEO Consultant is during a website redesign or launching a new website.
The SEO Audit can help reduce website costs, reduce re-work (from poor design or development ideas) that can affect search engine rankings.
It is strongly recommended you hire an SEO Consultant and involve them from the very start of the project. The SEO Audit can save you $1,000s to $10,000s in web design re-work costs.
Also, if you try SEO tactics considered not best practices, your website can be penalized, resulting in severe decreases in website traffic and leads. If your site had been penalized by Google, it could take many months to correct.
Latest SEO Tactics and Trends.
Staying on top of the latest Google algorithm changes can be much work. Hiring an SEO Consultant is one of the best ways to stay abreast of the changing search engine landscape.
Professional Second Opinion.
It never hurts to get a second opinion to provide you with an unbiased analysis of your website and digital marketing initiatives.
I have worked with companies to build business cases for SEO programs and have helped companies correctly diagnose website issues, causing traffic and lead losses.
How Do You Work With Local Businesses?
I work with local businesses in three ways.
1) Hire me for Monthly SEO Consulting.
This is where I provide local SEO services that include SEO Audits, keyword research, competitor research, content analysis and creation, link building, website fixes and updates, conversion rate analysis, and other activities designed to help boost site traffic, leads, and sales.
2) Hire me for Project-Based SEO.
This can include performing a Website SEO Audit or helping you migrate your website to your new site without negatively affecting your traffic and leads.
3) Hire me for Hourly-Based Projects and SEO Training.
This involves working with you to help educate and train you and your team on SEO best practices and tools to help improve SEO rankings.
Measuring SEO Success and ROI
SEO is very measurable and easy to track lead conversions.
SEO tracking starts with making sure your Google Analytics and Google Search Console platforms are set up correctly.
This includes setting up goals, KPIs, and site events you want to track.
SEO Risks and Concerns
For many small businesses, a common concern happens if Google changes something and causes Google rankings to drop.
Google is consistently rolling out changes to its algorithm every week. Some changes are minor and not noticeable, while other changes can affect specific industries more than others.
The best rule of thumb is to follow foundational SEO best practices.
This means using ethical and proven SEO tactics like high-quality content, good website design and user experience, fast page load times, quality backlinks, and other safe SEO tactics.
How Long Does It Take To See SEO Results?
SEO is a long-term marketing strategy.
In lower competition industries, you can see positive SEO results in 3-4 months.
In medium competition industries, it is common to see results starting in months 4-5.
In high competition industries, it can take 6-9+ months before you see results.
Note: If you talk to any SEO companies, and they say they can make measurable SEO impacts within 1-2 months, they just aren’t telling you the truth.
Realistic SEO Costs and Pricing
Successful SEO programs take time to mature, and a lot of consistent work and effort.
For most local businesses, SEO programs start with the website SEO Audit. The cost of the SEO audit vary based on the size and complexity of your website.
SEO programs require ongoing, monthly work.
Common SEO monthly items include content generation, keyword and competitor research, fixing technical website issues, link building, and a variety of other SEO items. Monthly SEO tasks can be found here.
Monthly SEO Retainers typically range from $1,500 to $2,500+ but may vary due to site complexities and issues, and level of local competition.
How To Get Started?
The best way to get started is to discuss what you want to accomplish with an SEO program.
Fill out the web form below or call me to set up a time for a Free SEO Consultation.
I am here to help!
