I work with multi-location and Franchise business owners to help drive localized and regional leads and sales through digital marketing programs. This includes search engine optimization (SEO), Paid Search (Google Ads), Conversion Rate Optimization (CRO), and other marketing strategies and methods.
I understand the marketing challenges you face, and I am here to help your multi-location businesses grow through proven SEO and digital marketing campaigns.
Your Current Marketing Challenges
For many multi-location businesses, several challenges affect your marketing efforts.
Here are frequent marketing challenges I hear from multi-location business owners.
✔️ Don’t get enough marketing support from Corporate (Franchisor)
✔️ Limited marketing budget (and how to allocate among locations)
✔️ Local / competing Franchisees drive up digital marketing costs (Ex. Google Ads)
✔️ Producing enough quality content for each location
✔️ Limited time to focus on marketing efforts
✔️ Limited resources (people, knowledge, and tools) to dedicate to marketing
I will work with you to maximize the results of your marketing budgets and resources. In many instances, it is about reallocating budgets towards higher-performing marketing channels, rather than increasing marketing budgets.
Your Digital Marketing Goals
For most multi-location companies, digital marketing objectives will fall into one or more of these six categories.
✔️ Increase brand awareness across all locations and the Franchise footprint
✔️ Increase lead volumes (online, phone or foot traffic)
✔️ Increase sales across all locations
✔️ Improve customer lead quality
✔️ Improve lead to conversion rates
✔️ Increase customer retention rates
I help multi-location businesses increase leads and sales using SEO and PPC campaigns. When someone in your market searches online for your products, services, and solutions, it is my goal to make sure your locations are highly visible in Google so you can capture qualified leads.
Which Digital Marketing Tactics Should You Focus On?
Digital marketing covers a wide range of marketing options. It can range from Search Engine Optimization to email marketing.
To help streamline your digital marketing alternatives, usually, Search Engine Optimization and Paid Search make up 50-75% of all website traffic and generate over 45% of sales revenues. These are key digital marketing channels to focus on.
Also, utilize email marketing and marketing automation to cultivate leads to move leads to sales conversions.
Your safest digital marketing investments would include:
Your best digital marketing investments would include:
a) Google Ads (Pay-Per-Click)
b) Search Engine Optimization (SEO)
c) Leverage email marketing/marketing automation platforms.
1) Paid Search (Google Ads)
Use Paid Search when you need to quickly drive leads and sales with exact control over what you spend each month.
You can target specific geographics, zip codes, address radiuses, and high buyer intent keywords and phrases.
Using geographic settings can help you avoid cannibalizing paid search efforts across your customer markets and locations.
2) Search Engine Optimization (SEO)
SEO is a long-term marketing tactic where you optimize your website’s content and site architecture to rank high in the search engines for specific keywords. It also includes building quality links to your website.
Usually, the SEO process begins with the Website SEO Audit.
The Corey Wenger SEO Audit is more than just a list of SEO items that need to be fixed.
The Website SEO Audit provides you with detailed research, insights, and suggestions to develop and execute a profitable SEO strategy.
Why Hire An SEO Consultant?
Speed to Results.
Hiring an Indianapolis SEO consultant is the fastest path to increasing your Google SEO rankings, leads, and sales.
By leveraging experience, toolsets, and proven SEO tactics, you can consistently move toward improving your search engine rankings each month.
Hiring me saves you a massive amount of time and headaches because you leverage my 19 years of SEO experience, knowledge, and proven tactics.
SEO Do-It-Yourself has a small percentage of working but utilizing a consultant to help with your SEO efforts will significantly increase your results and performance.
Avoid Costly Mistakes.
The best time to hire an SEO Consultant is during a website redesign or launching a new website.
The SEO Audit can help reduce website costs, reduce re-work (from poor design or development ideas) that can impact search engine rankings.
It is highly recommended you hire an SEO Consultant and involve them from the very beginning of the project. The SEO Audit can save you $1,000s to $10,000s in web design re-work costs.
Also, if you try SEO tactics considered not best practices, your website can be penalized, causing severe decreases in traffic and leads. If your website had been penalized by Google, it can take months to correct.
Latest SEO Tactics and Trends.
Staying on top of the latest Google algorithm changes can be a lot of work. Hiring an SEO Consultant is one of the best ways to stay abreast of the ever-changing search engine landscape.
Professional Second Opinion.
It never hurts to get a second opinion to provide you with an unbiased analysis of your website.
I have worked with companies to build business cases for SEO programs and have helped companies correctly diagnose website issues, causing traffic and lead losses.
How Do You Work With Multi-Location Businesses?
I work with multi-location businesses in three ways.
1) Hire me for Turn-Key SEO Programs.
This is where I provide full-service SEO that includes SEO Audit, keyword research, competitor research, content evaluation and creation, link building, site fixes and updates, conversion rate assessment, and other activities intended to help enhance site traffic, leads, and sales.
2) Hire me for Project-Based SEO.
This consist of performing a Website SEO Audit or helping you migrate your website to your new site without hurting your traffic and leads.
3) Hire me for Hourly-Based SEO Training.
This entails working with you to help train you and your team on SEO best practices and tools to help increase search engine rankings.
Measuring SEO Success and ROI
SEO is very quantifiable and straightforward to track lead conversions.
SEO tracking begins with making sure your Google Analytics and Google Search Console platforms are set up properly.
This includes setting up your KPIs, lead conversion goals, and site events you want to track.
SEO Risks and Concerns
For many multi-location businesses, a big concern happens if Google changes something and causes Google rankings to decline.
Google is continuously rolling out modifications to its algorithm every week. Some adjustments are minor and not visible, while other changes can affect certain industries more than others.
It is best to use foundational SEO best practices. This means using ethical and proven SEO tactics like quality content, SEO-friendly web design, excellent user experience, quick page load times, quality backlinks, and other reliable SEO methods.
How Long Does It Take To See SEO Results?
Search Engine Optimization is a long-term marketing strategy.
In lower competition industries, you can achieve positive SEO results in 3-4 months.
In medium competition industries, you can achieve results starting in months 4-5.
In high competition industries, you can see results 6-9+ months.
Note: If you talk to any SEO businesses, and they tell you they can make significant SEO impacts within 1-2 months, they aren’t speaking the truth.
Realistic SEO Costs and Pricing
Successful SEO programs take time to work, and much consistent effort.
For most multi-location businesses, SEO programs start with the website SEO Audit. The cost of the SEO audit is usually $6,500-$10,500 one-time fee. (Pricing will vary depending on the number of locations and industry.)
SEO programs involve monthly work.
General SEO monthly items consist of content generation, keyword and competitor research, fixing technical website issues, link building, and other SEO tasks.
Monthly SEO Retainers typically range from $3,500 to $9,500+ and vary due to the total number of locations, websites, industry, and competition.
How To Get Started?
The best way to get started is to talk about what you want to achieve with a multi-location SEO program.
Fill out the web form below or call me to set up a time for a Free SEO Consultation.
I am here to help!