The Top 5 Roles of Successful SEO Consultants
As a time-tested SEO Consultant, I assume five integrated critical functions. SEO Strategist, SEO Expert, SEO Trainer, Data Analyst, and Project Manager.
I’m hands-on, filling in the missing pieces from Data Analyst to SEO Strategist, putting the whole SEO machine together for your marketing team.
The Top 5 Roles SEO Consultants Play
1.The SEO Strategist – The SEO Strategist role provides clients a strategy to maximize search engine optimization capabilities and performance.
The strategy is based on client objectives, industry, competition, SEO maturity level, research, data analysis, and other factors.
2.The SEO Expert – The SEO Expert is responsible for all aspects of SEO, from fundamentals to advanced tactics and tools.
They have a broad knowledge of the field, including audits and tools, keyword research and topics optimization, on-page SEO, off-page SEO, and technical SEO.
3.The SEO Trainer & Coach – The SEO Trainer is responsible for training and upskilling all staff involved in SEO, including new SEO specialists, digital marketing staff, business owners, and other employees.
In addition to training on best practices and tools, the SEO Trainer must standardize SEO processes across an organization to improve in-house SEO capabilities and performance.
4.The Data Analyst – The Data Analyst researches, analyzes, and integrates large data sets from various sources to support SEO strategy recommendations. Data may include Google competition, website content, keywords and topics, website SEO Audit, backlinks, Google Analytics, Google Search Console, and technical data.
Additionally, the analyst may use tools such as SEMRush, Ahrefs, Screaming Frog, and other research tools.
5.The Project Manager – The Project Manager must prioritize and coordinate multiple SEO tasks.
These may include content optimization, technical website fixes, link building and other tasks. Agile project management is often used to help manage workloads among in-house and external resources.
About the Author
Corey has over 20 years of Digital Marketing and SEO experience and is the owner of Corey Wenger SEO Consulting. Corey is an SEO Expert and Consultant and has deep knowledge in troubleshooting, educating, coaching, guiding, and scaling your SEO Strategies and tactics so that you can increase keyword rankings, leads, and sales. Additionally, Corey helps businesses develop SEO Strategies to compete more effectively against search engine competition. Corey is also an SEO Trainer and enjoys helping his clients learn and master SEO tactics, tools, and strategies.