11 Reasons You Should Do An SEO Audit (in 2021)
Here are the top eleven reasons you should conduct an SEO Audit in 2021 (some of these may surprise you).
#1) Increase Online Leads and Sales.
The number one source of website traffic for most businesses is organic (SEO) traffic.
Generally, organic traffic makes up 30-70+% of total monthly website traffic. This makes SEO a potent tool to generate an ongoing pipeline of sales leads.
By improving how your website and content rank, you can dramatically increase monthly sales revenues.
#2) Uncover Website Roadblocks Causing Low Search Engine Rankings.
An SEO Audit’s primary function is to uncover website issues preventing your site from ranking well (in the top 10 search engine results).
Common website problems can range from poorly optimized website content to highly technical design issues that lead to poor SEO performance.
The audit uses a variety of analytical tools to evaluate your website’s content, architecture, backlinks, and other technical and on-page factors.
#3) Develop A Solid SEO Marketing Strategy.
The Website SEO Audit provides you with a solid foundation to create a search engine optimization strategy and plan.
There is a wealth of marketing intelligence supplied with a local or national SEO Audit. Some of the information gathered includes:
✔️ Your industry’s high-value search terms and phrases used by prospective customers.
✔️ Level of online competitiveness for specific locations, services, products, and solutions.
✔️ Competitors SEO strategies and tactics.
✔️ Specific tactics you can implement to increase your search rankings and sales leads dramatically.
✔️ Content gaps that need to be addressed. (Information your customers are finding on your competitor sites and not yours.)
✔️ Website technical limitations or roadblocks. (Is it time to redesign or upgrade your website?)
#4) Spy On Your Top Competitors.
The website SEO Audit provides competitor analysis information your company can use to out strategize and outmaneuver online competition (resulting in taking away their online market share).
✔️ What search terms drive high-quality website traffic and sales leads?
✔️ What search terms do competitors bid on for Paid Search campaigns? (Google Ads)
✔️ What type of customer content is created? (blogs, case studies, guides, white papers, infographics, articles or video content)
✔️ What are high-value customer topics being used to drive web traffic and sales? (solutions provided by products and services, applications, common questions, etc.)
#5) Update, Refresh And Create New Website Content.
Relevant and high-quality site content is a core component of a successful search engine optimization (SEO) program.
An SEO Audit will expose content gaps in your website. (This means there is missing, outdated, or underdeveloped website content.)
It is critical to creating evergreen content that your customers demand and expect to find when searching for your products, services, and solutions.
#6) Improve Website Conversions.
During an SEO Audit, it is common to discover website conversion issues.
For example, you may determine that your online sales funnel is too complicated and cumbersome, and your lead or sales conversion rate is low.
Conversion Rate Optimization (CRO) is a crucial factor in digital marketing. And there are many CRO tools you can use to diagnose conversion problems.
Never underestimate the power of small, incremental website changes that increase website conversions. (During a year, these small changes can lead to massive boosts in lead conversions and sales.)
#7) Find and Fix General Website Issues.
Finding broken links and 404-page errors are the most common website problems found during an SEO Audit.
These problems create bad user experiences and can affect website conversions.
By fixing these issues, you provide your site visitors with a more positive experience, which can lead to increased site engagement and higher lead conversions.
#8) Get Senior Management SEO Support And Buy-In.
One of the top challenges for marketing departments is getting the full support of Senior Management and key stakeholders.
As for any marketing program, it is vital to have top management’s ongoing support (through funding, resources, staffing, etc.) for it to succeed.
The SEO Audit provides Senior Management with specific data, information, and insights used to develop a solid SEO marketing strategy that will drive strong marketing ROI and lead growth. Learn more about the benefits of SEO.
#9) You Have Never Done A Website SEO Audit Before.
If you have never done a website SEO audit, you are missing out on significant opportunities to increase website traffic, boost leads, and grow sales.
For most businesses, organic (SEO) traffic is the number one source of website traffic and the top producer of online leads and sales.
SEO should be a critical component of your 2020 digital marketing strategy and plan.
#10) Determine Resources Needed To Implement SEO.
Determining the number of resources (in-house or externally) to implement ongoing SEO programs is imperative for businesses to understand.
For most industries and businesses, a minimal digital marketing team would include a Digital Marketing Director, SEO Specialist, Content Writer, Front-end Designer, Back-end Programmer, and a Business Analyst.
#11) Redesigning Or Launching A New Website.
One of the best times to conduct an SEO Audit is when building a new website or redesigning your existing website.
The SEO Audit can help eliminate website costs, reduce re-work (from lousy design or development ideas) that can affect search engine rankings.
It is strongly recommended you hire an SEO Consultant, Agency, or In-House SEO Specialists and get them involved from the very start of the project.
The SEO Audit can save you $1,000s to $10,000s in web design re-work costs.
It this article, we discussed eleven reasons you should conduct an SEO Audit (in 2021), which range from increasing online leads and sales to boosting website conversions. To help understand the full benefits of SEO, read this article: “What Are The Benefits Of SEO And A Website SEO Audit?”
If your company falls into the eleven reasons above, now is the time to conduct an SEO Audit. It is one of the best marketing investments you can make in 2020.
About the Author
Corey has over 20 years of Digital Marketing and SEO industry experience and is the owner of Corey Wenger SEO Consulting. Having worked with numerous B2B and B2C SEO campaigns, Corey has deep knowledge and experience in growing and scaling SEO programs to help organizations to drive leads and sales growth.